The growers, packers and exporters of avocados in Mexico, APEAM A.C. and MHAIA have agreed agree to form a Strategic Partnership to achieve the same positioning, the same creative ideas and the same image with the overriding objective of building demand and thereby increasing consumption of Avocados From Mexico.

This Strategic Partnership is guided by a Joint Executive Committee comprised of the Chairmen, Treasurers, marketing representatives and Executive Directors from APEAM A.C. and MHAIA. This, “Joint Executive Committee” serves as the Board of Directors of AFM.